Messaging now has a metric

You test ads, track funnels, and measure CAC. But the most important part of your marketing (your message) is still a guess.

MessageScore is the first diagnostic scoring standard for marketing messaging. It means your messaging is now measurable with KPI accuracy, so you can stop guessing and start knowing.

Your MessageScore

SCORE MY MESSAGING

Messaging is still subjective

There’s no standard for what “good messaging” means. So teams debate. Founders write copy at 1am. Agencies guess, and CMO’s can’t prove with data-backed certainty if their headline helps or hurts.

MessageScore gives your messaging a solid metric and measurable number. It’s the first standard to communicate value in your comms—clearly, credibly, and convincingly.

The first messaging standard for modern marketers

MessageScore is the first diagnostic tool and scoring standard for modern marketing teams. It helps you measure messaging clarity, credibility, and trustworthiness across three categories.

MESSAGING

Is it clear and differentiated?

VERIFIABILITY

Is it specific and provable?

TRUST

Does it sound credible and believable?

You’ll get a score from 0–10 in each category, plus simple, actionable feedback. No fluff. No jargon. Just copywriting insights you can use to strengthen your messaging.

SCORE MY MESSAGING

Why you need it

  • Bring your messaging into the future with a quantifiable marketing metric.
  • Catch weak or outdated messaging early
  • Align teams on what “good” sounds like
  • Track progress as messaging evolves
  • See how you compare to your competitors
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Built for

  • Chief Marketing Officers (CMOs)
  • Brand and communication leads
  • Product marketers and GTM strategists
  • Founders and early-stage teams
  • Copywriters and agencies who want sharper work
  • People who like making data-backed decisions

    Powered by the MVT scoring framework

      MESSAGING (M)

      Clarity, relevance, differentiation

      VERIFIABILITY (V)

      Proof, specificity, evidence

      TRUST (T)

      Tone, realism, believability

      There’s no NPS for messaging. No benchmark. No score.

      Until now.

      MessageScore isn’t just a tool. It’s a category-defining standard for how modern marketers measure messaging. Claim your score. See where you stand. Optimize to win.

      TRY IT NOW

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